Folded Self-Mailer

DIRECT MAIL · VARIABLE DATA DESIGN

Direct mail marketing is rising, and businesses are looking for inexpensive ways to get in touch. Self-mailers provide an advantage over traditional letters and envelopes with more graphic real estate. Additionally, they can be printed on various substrates allowing for more creativity and interaction with the customer. For this project, the client wanted to advertise just how unique self-mailers can be while remaining inexpensive.

Working with the client, we decided to use a white label stock as the substrate and variable data to make personalized stickers. I wanted to create practical yet fun sticker designs relevant to the consumer. I illustrated each sticker design to correspond with the client's branding but included the customer's name and sales person's information to provide applicability. I created each sticker as a vector graphic in Adobe Illustrator but kept the variable data as text in Adobe InDesign.