Marketing Handout
PRINT · VARIABLE DATA DESIGN
Marketing handouts are a great way to extend a conversation after a customer visit. For this handout, the client wanted a one-page document featuring new digital embellishments and laser-cutting. Most importantly, the client wanted to highlight these processes with personalization.
To illustrate how the customer can use these new processes, I designed the introduction paragraph to include their name in raised foil. This personalized experience allows the customer to feel the effects of these new techniques. In addition to the gold foil embellishments, I added spot varnish and a custom laser-cut bezel at the top. Adding these elements together creates a high-quality marketing tool that's hard to throw away.
ROLE
Graphic Design
Illustration
PROJECT TYPE
Printed Handout
SOFTWARE
Adobe InDesign
Adobe Illustrator
Marketing handout standing upright showing the full design. Information has been modified to protect customer identity.
Marketing handout close-up with "Kathy" instead of "Travis", illustrating personalization.
Production File
The production file uses named spot colors to convey all of the embellishment areas. For example, the gold foil areas are illustrated with a yellow spot color called "foil." These areas are not printed, but the gold foil is added during the finishing stage. For this reason, the reference file below creates a road map for the production team to check. To show where the customer's first name should go, I added a <fname> variable in the same yellow spot color.
The handout was printed on 100# white silk cover stock and trimmed to 11" tall by 5.75" wide. It was finished with digital hot gold foil, spot varnish, and a custom laser-cut bezel.
Marketing handout with foil embellishment, variable placement, and custom laser cut bezel. Information has been modified to protect customer identity.